Bob Farrell opened up an ice cream parlour store in America about twenty or so years ago, and eventually developed it into a small business model that became a successful chain of restaurants across the country. He became known for giving away free pickles to customers, in order to "delight" them (in the U.S, as opposed to here in Aussie-land, the Yanks like their pickles)
Well, the pickle became a customer service metaphor for Bob Farrell, in terms of encouraging other small business owners to identify how they could increase customer satisfaction and give their customers an experience that would make them want to come back. In this short video clip, he share his inspiring philosophy of customer service as the basis for any successful small business
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