If you are new to internet marketing and not yet sure about how to use the full power of the internet to drive the growth of your small business - then have a good look at this. The Australian government has funded the development of a free training program, called Winning Business Online. The following short video clip offers a brief introduction and overview to the program
The modules in the training program include how to design and build a website and how to develop a strategy to promote your business through online marketing. There are some great case studies of small businesses who have achieved improved sales and yet significantly reduced their advertising budget, through learning how to better harness the power of the internet. Visit Winning Business Online
Already have a website?
If your small business has an existing website, but you don't think it's generating the leads and customer enquiries that it should - then the reason may be because it is not appearing sufficiently high enough in Google rankings.
To be found, your website must appear on the first page of Google and other search engines, for the relevant search term that you are targetting. To achieve this first page search result, you need an awareness of how the science of Search Engine Optimisation (SEO) can help lift your website's profile in the eyes of search engines.
Visit What is SEO if you want to learn more about simple changes that you may be able to make to your small business website that can have major effects on improving your search engine results.
